IS THIS FOR YOU?
Do you identify with one or more of the following statements:
- "Once I get in front of a prospective client, I can turn them into a paying client—I just need more opportunities."
- "One or two large clients control my business."
- "I'm missing opportunities because my clients aren't aware of everything I offer."
- "I want to take my business to the next level, but I can't waste a lot of time & money."
- "Good work sells itself—but I'd like to grow my business faster than I currently am."
If any of these ring true for you, becoming a rainmaker is a matter of developing a system that consistently generates new qualified leads for your business.
WHO I WORK WITH:
I only work with professionals that sell their knowledge and expertise. My typical client is an owner/partner/entrepreneur in the following types of firms with responsibility for bringing in new business:
- Advertising Agency
- Attorney / Legal Services
- Business Coach
- Consultant
- Corporate Trainer / Facilitator
- Financial Services / Planning
- Independent Professionals
- Insurance Agency
- Marketing / Creative Services
- Medical / Wellness Specialist
- PR / Branding Firm
- Software Developer
- Solopreneur
- Web Design / Interactive Firm
WHY ONLY PROFESSIONAL SERVICES?
Marketing shoes, coffee, cheeseburgers, and iPods is radically different from marketing your knowledge and expertise. The "irrefutable" rules of the marketing game—like advertising, the 4 P's (Product, Price, Place & Promotion), and branding—don't work the same way for professional service firms.
Only 21% of businesses are running at their profit potential. Do you think it's a coincidence that most professionals don't have a marketing plan in place or a consistent method of getting new clients? There is a lot of money left on the table because too many consultative professionals try to implement marketing tactics designed to work for transactional consumer-focused businesses.
WHAT DOES IT TAKE TO SUCCEED?
For your clients, buying your services is a leap of faith because what you sell is often invisible and intangible. Unlike a transactional business, your clients have no idea what they're ultimately buying or how the process will work. By communicating your value more effectively, you make their decision to choose you easier—which means more clients & more profits.
So what does it take to be a rainmaker?
- You need commitment. You must really want to take your business to new heights. Ideally your business should be more than a living—more like a calling—something that you feel really makes a difference. Marketing is one of the key vehicles that helps take your business where you want it to go.
- You need "marketing know-how." That comes from good information and practice. The trouble is that there is so much marketing information out there that it can be overwhelming. What really works to attract clients? What can you do that won't cost a fortune? Are there marketing strategies that are both effective and don't take up a huge amount of time?
- You need support. When you are trying to master something that is both new and complex, you don't do it on your own. If you do, it will take you longer, cost you more and result in more failures. By working with a mentor you can speed up your know-how by five, ten, even twenty times. If you work with someone who's been there before to guide you on the path you'll have a lot less trial and error.
YOU CAN BECOME A RAINMAKER IF:
- You are a partner in a professional firm or owner of a business that is based on knowledge & expertise.
- You are committed to learning new skills.
- You are willing to invest a certain amount of time, energy and money to marketing activities.
- You are open to trying things outside your current comfort zone.
- You are patient and understand that results can take some time.
- You can take both direction and decisive action.
 See HOW I WORK.
|
RSS
XML