How do you gauge whether your in-house or external communications/design agency is working as well as they should be?
Here are a few questions to get you started:
- Is there alignment between your internal brand promise and your customer’s perception? If not, who is responsible? How will you fix it?
- How well do they listen before offering a solution?
- Can they speak your business language?
- When is the last time they impressed you with a new idea?
- Are they really part of your team or just a vendor?
- Is the in-house team better than the outside agencies? Why not? They should have the advantage (hint: and it’s not because they’re “free” or the quickest).
- How does the quality of your deliverables compare to your competition?
- Can they effectively give your pitch to someone without you?
- Do they work on your projects as business people or as artists?
- Is there a long term career path for your in-house creative team?
- Can they truly understand the root cause of your business problems?
- Are you getting the most out of your current retainer? How would you know if you’re not?
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