Comments on: Best ROI for marketing dollars http://www.nick-rice.com/blog/2006/best-roi-for-marketing-dollars/ b2b marketing & sales thoughts by nick rice Tue, 02 Mar 2010 13:49:51 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Chris Brown http://www.nick-rice.com/blog/2006/best-roi-for-marketing-dollars/comment-page-1/#comment-2 Chris Brown Wed, 13 Dec 2006 11:57:20 +0000 http://www.nick-rice.com/?p=10#comment-2 Nick: You bring up a great point about print catalogs vs electronic emails. I think a comparison between a print catalog and an electronic catalog would be closer -- as in a website. One big difference is consumers pick up and leaf thru the catalog (or a website) on the the readers time table. When an email comes in, it's read or delete, much more on the senders time table. Chris Nick:
You bring up a great point about print catalogs vs electronic emails.

I think a comparison between a print catalog and an electronic catalog would be closer — as in a website. One big difference is consumers pick up and leaf thru the catalog (or a website) on the the readers time table. When an email comes in, it’s read or delete, much more on the senders time table.

Chris

]]>