New ANA/Booz Allen Hamilton Study talks about companies that elevate the status and strategic nature of their marketing teams are 20% more likely to experience superior revenue growth and profitability.
The world-class marketing teams stopped being relegated to tradeshows and direct mail campaigns a while back. If you want a say in the future of your company; leverage the direct access to customers and products you’re given. Leverage your in-depth knowledge of your product/services, the competition, and your customer’s preferences & attitudes. That insight should be the foundation of your strat plan.
Brand-driven companies know that marketing is at the crux of future innovation. Engineering for engineering sake isn’t going to give you explosive growth.
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