http://biz.yahoo.com/bizj/060515/1288631.html?.v=2
This paragraph stood out to me:
“Respondents said they ranked UPS highly for being an industry leader, forward-thinking, easy to use, ethical, popular and a growing company. At the end of last year and beginning of this year, DHL carried out a $50 million campaign to promote its customer service. The promotion followed $150 million in ads DHL took out to re-introduce itself to the U.S. market.”
Notice that they didn’t talk about shipping time, price, or truck color. After $200M+ in advertising, DHL still doesn’t make the list.
With CEO’s perception is reality. Congrats UPS!
PS. surprise, surprise, look what happens when you’re top of mind w/ executives. Funny how that works huh?
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