http://www.nick-rice.com/blog/2006/what-are-you-the-best-at/ b2b marketing & sales thoughts by nick rice Tue, 02 Mar 2010 13:49:51 -0500 http://wordpress.org/?v=2.8.4 hourly 1 http://www.nick-rice.com/blog/2006/what-are-you-the-best-at/comment-page-1/#comment-531 R. Rhodes Tue, 20 Mar 2007 16:15:22 +0000 http://www.nick-rice.com/?p=18#comment-531 Dyson most definitely has done their homework and revitalized a bland, boring market. When our last vacuum needed replaced - I thought it was losing suction - I immediately thought of "never loses suction" and remembered the Dyson brand. After a brief in-store demo, my wife and I bought one. normally, I could of cared less what vacuum we looked at or bought but the Dyson brand stuck in my brain for some reason. Dyson most definitely has done their homework and revitalized a bland, boring market. When our last vacuum needed replaced – I thought it was losing suction – I immediately thought of “never loses suction” and remembered the Dyson brand. After a brief in-store demo, my wife and I bought one. normally, I could of cared less what vacuum we looked at or bought but the Dyson brand stuck in my brain for some reason.

]]> http://www.nick-rice.com/blog/2006/what-are-you-the-best-at/comment-page-1/#comment-530 R. Rhodes Tue, 20 Mar 2007 16:11:31 +0000 http://www.nick-rice.com/?p=18#comment-530 Dyson certainly has done their homework and turned a stale, boring market on it's ear. Normally, a vacuum is a vacuum is a vacuum but when ours needed replaced - because I felt it was losing suction - the Dyson tag of "never loses suction" popped into my mind. After a quick in-store demo, we bought one. Normally, I wouldn't have paid 2 seconds attention to the type of vacuum we looked at or bought. Dyson certainly has done their homework and turned a stale, boring market on it’s ear. Normally, a vacuum is a vacuum is a vacuum but when ours needed replaced – because I felt it was losing suction – the Dyson tag of “never loses suction” popped into my mind. After a quick in-store demo, we bought one. Normally, I wouldn’t have paid 2 seconds attention to the type of vacuum we looked at or bought.

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