Monthly Archive for January, 2007

Marketing (r)evolution Carnival #2 - Submission Request

Published
by
Nick Rice
on January 30, 2007
in advertising, branding, marketing, marketing (r)evolution, social media and strategy
. 0 Comments

Marketing (r)evolution Carnival

The intial Marketing (r)evolution Carnival went over so well that I’ve decided to host one on a regular basis.

The 2nd Edition is scheduled to launch on Feb 19, 2007. You can submit articles in the following categories:

  • marketing
  • branding
  • creativity
  • strategy
  • advertising

The submission deadline is Feb. 16, 2007. If you’ve never participated, this is a wonderful way to gain exposure for your blog and be introduced to some of the thought leaders in this space. And you don’t even have to write anything new - you can submit an existing article. Submit your posts now, the list of authors & articles is growing by the day.

Social Enterprise Links for 2007-01-29 [del.icio.us]

Published
by
Nick Rice
on January 30, 2007
in cause marketing
. 0 Comments

Press Release 2.0

Published
by
Nick Rice
on January 23, 2007
in ROI, advertising, branding, business, management and social media
. 0 Comments

Stowe Boyd of /Message has been stirring up a hornets nest on how the traditional press release fits into this new world of social media. If you’re responsible for corporate or marketing communications you owe it to yourself to check out his posts.

Original Post

Follow Up Response

As this social medium matures, I think it’s important to realize that for the time being, social marketing avenues are just one of many marketing tools. It’s far too early for most businesses to abandon everything but blogs, ratings, and user generated content. And it’s still a little early to hang your hat on RSS. There are decades of infrastructure and communication channels that businesses leverage to get their message out - though few will argue that most do a poor job of communicating effectively.

Having said that, the sooner that traditional businesses get up to speed with this “trend” that is quickly becoming mainstream, the better off they’ll be (i.e. their brand communications will be more honest, more human, and more effective).

Advertising losing effectiveness

Published
by
Nick Rice
on January 22, 2007
in ROI, advertising and business
. 0 Comments

Spike has a great article on MarketingProfs on the declining effectiveness of traditional advertising - regardless of how great it may be. The marketing methods to improves sales are shifting so quickly that most firms do not know how to react. There has to be a shift from pure brand-focused advertising to community-driven action.

Power 150 - Top Marketing Blogs in US

Published
by
Nick Rice
on January 15, 2007
in branding, business, management, marketing and social media
. 1 Comment

Power 150 Graphic

Todd Andrlick put together a Power 150 list of American marketing related blogs. I thought, “this will be great, all the best marketing blogs in one spot.” And guess who’s #103? Little ol’ me. What an awesome surprise. Todd’s blog is a great read itself and I’m honored to be included in the list - in fact it looks a lot like my Google Reader RSS feed list. I’ve seen my subscription #’s and views go up steadily over the last year. It’s nice to know that others are paying attention and value my thoughts.

technorati tags: power 150, marketing, blog, todd andrlick

Blogger getting better - no more blogspot.com

Published
by
Nick Rice
on January 13, 2007
in social media
. 0 Comments

One of the reasons why I switched to Wordpress from Blogger (though there were many) was the fact that you had to have “blogspot.com” in your website URL. My old site was at http://nickrice.blogspot.com. There are a lot of splogs on blogger and I didn’t want to be associated with that. Well they recently implemented a new feature that allows you to use your own domain name. So if you already own a domain for your website, like www.yoursite.com, you can use Blogger software to power your blog while using your domain (www.yoursite.com/blog). This will help with integration into an existing website. Even though it’s free, most businesses do not want to co-brand their blog with Google. And it will help with Google page ranking because you’ll have more pages and consistent publishing your own domain name. This isn’t enough to make me go back. That would take a miracle - Wordpress rocks. But I am happy to see them moving in a direction that is appealing to more serious bloggers. It’s not like the medium is going away - and they need to regain some respect from the established bloggers to offset their reputation.

Still don’t believe in the power of blogging?

Published
by
Nick Rice
on January 12, 2007
in branding, business, management and marketing
. 0 Comments

I’m still amazed at the power an individual brings to the table:

From Mack at MarketingProfs

Kohl’s obviously didn’t ask for this, but more importantly, how will they respond?

Social Media Research

Published
by
Nick Rice
on January 6, 2007
in business, management and social media
. 0 Comments

A small collection of white papers and presentations for those wanting to learn more about how social media is impacting marketing strategy. This list is by no means exhaustive, but it is a great start on learning the basics to take advantage of current trends. Social media can be a great addition to your marketing toolbox.

BrandCamp by Tom Fishburn

Small business and social media discussion

Published
by
Nick Rice
on January 3, 2007
in advertising, business, marketing and social media
. 0 Comments

On Monday, Jan 8, I will be talking at the ISBO (Independent Small Business Owner) monthly luncheon on “The Impact of Social Media on Marketing”. This should be a great group to present to. Social media is a great way for small businesses to take advantage of market conversations. I know I’m preaching to the choir in the blogosphere, but a lot of small companies haven’t gotten on board yet - and the primary reason why they haven’t is that they don’t know how or didn’t know it was available. I hope to open a few eyes to why mainstream media and advertising isn’t the best bet for budget dollars.

If you’re in the area, feel free to join us:

The private room at the Golden Buffet Chinese restaurant on Richmond Rd, Lexington, KY, 12:00p on Monday 1-8-07

Marketing Evolution Carnival #1 - January 2, 2007

Published
by
Nick Rice
on January 1, 2007
in advertising, branding, business, design, management, marketing, marketing (r)evolution and strategy
. 5 Comments

Marketing (r)evolution Carnival

Welcome to the January 2, 2007 edition of Marketing (r)evolution Carnival brought to you by Nick Rice @ Strategic Design.

This Carnival is an aggregation of some of the best thoughts on the future of advertising, branding, marketing and strategy. Enjoy and Happy New Year!

Advertising

Valeria Maltoni presents Where’s the Benefit to me? posted at Conversation Agent, saying, “Thank you for this opportunity to contribute to the conversation.”

Chris Houchens presents Users First posted at Shotgun Marketing BLOG, saying, “Your customers are what “monetize” a business. Stop developing short term strategies that kill long term gains.”

Murad Ali presents Three (3) Easy Ways to Optimize Your Blog posted at The New Marketing World.

Branding

Jack Yoest presents Rocky Balboa: Courage, Integrity, Faith, Victory The Movie posted at Reasoned Audacity, saying, “Your Business Blogger was in Philly recently and wondered about the Rocky statue that was briefly at the top of the 72 steps to the Philadelphia Museum of Art. Since September, the statue is now at the base of the steps. So I decided to ask the man who might know, Sylvester Stallone. Why? I asked him. Rocky Sly says, It’s better where it is — at the base of the steps. At the top was the completion — the end — but it’s not the completion that counts — it’s the journey. The Effort; The Passion.”

Kevin Skarritt presents Jingle all the Way posted at Nuts and Bolts of Brand.

Marketing

C.B. Whittemore presents Shelly Lazarus on the Future of Advertising & Marketing posted at Flooring The Consumer.

David Maister presents I Can’t Believe This Worked on Me! posted at Passion, People and Principles, saying, “We all love to believe that we are very rational in our own buying, but there are times when marketing and selling approaches that we would like to believe don’t work on us, well, they actually do.”

Kevin Skarritt presents Control Freak! posted at Nuts and Bolts of Brand.

Matthew Paulson presents The Problem with Quixtar & Amway. posted at Getting Green.

Charles H. Green presents Bad Marketing 101: Trust Me! posted at Trust Matters, saying, “What are the two most trust-destroying words you can say? “Trust me!”"

Mike Sansone presents Is del.icio.us a Marketing Tool? posted at Converstations.

Strategy

Andy Nulman presents Theory 2-Intimate Goes Big posted at Pow! Right Between The Eyes! Andy Nulman’s Blog About Surprise, saying, “Happy to be at the carnival, and wondering if the rights to the cotton candy concession are still available.”

Tim Peter presents What Google, Yahoo, and Microsoft will buy in 2007 and why… » thinks posted at Tim Peter thinks…, saying, “This is from about a week ago, but I think it takes a broad look at media 2.0 in 2007. Enjoy!”

Tim Peter presents What’s the least you can do? » thinks posted at Tim Peter thinks…, saying, “This is an another post that you might also find useful. Enjoy.”

Matthew Paulson presents Gold: A Bad Investment posted at Getting Green.

That concludes this edition. Submit your blog article to the next edition of Marketing (r)evolution Carnival using our carnival submission form. Past posts and future hosts can be found on our blog carnival index page.

Technorati tags: marketing (r)evolution carnival, blog carnival, marketing, advertising, strategy, branding