Monthly Archive for May, 2007

Marketing (r)evolution Carnival #5 - May 29, 2007

Marketing (r)evolution Carnival - Nick Rice Blog

Welcome to the May 29, 2007 edition of marketing (r)evolution carnival hosted by Nick Rice at Strategic Design.

Millennium Mommy presents Priscilla Ortiz - Journal to Prosperity, Path to Freedom Inc.: 5 Marketing Tools for Home-Based Businesses posted at Priscilla Ortiz - Journal to Prosperity, Path to Freedom Inc..

Millennium Mommy presents DOUBLECLICK UNVEILS ONLINE MARKETPLACE posted at Priscilla Ortiz - Journal to Prosperity, Path to Freedom Inc..

Matt OConnor presents Do You Really Want To Make A Lot Of Money? posted at Adventures In Internet Marketing.

David presents LVMH Moët Hennessy Louis Vuitton SA reports strong sales for the First Quarter of 2007 posted at The Alexander Report, saying, “Luxury goods manufacturer Moet Hennessy Louis Vuitton reports that overall sales grew to 3.804 billion euros ($5.16 billion dollars) for the 1st quarter. The strong growth is led by strong demand on Tag Heuer watches. The blog includes articles about Tag Hauer marketing campaign, and online strategy to increase brand awareness”

David presents Enhancing Customer Shopping Experience posted at The Alexander Report, saying, “Business strategies to make your retail location stand out and increase sales.”

John McCrea presents The Secret Sales Power of Underwear posted at The Small Business Leap, saying, “Mix together women’s underwear, music lessons, and the U.S. Postal Service and what do you get? An explosion in sales and a 1,080% Return on Marketing Investment - that’s what!”

Brandon Peele presents Marketing: The Authenticity Fallacy posted at GT.

advertising

Tushar Mathur presents Earn $300 per signup from your blog posted at Life of a Resident Alien….

shedwa presents Graffiti Artists Tag Subway Car for Adidas posted at shedwa.

Walter Burek presents The Copywriter Who Changed the History of Advertising posted at Inklings - The Copywriter’s Blog.

Jon Miles presents Coming Soon: Advertisements on Toilet Paper posted at The Business Plan Blog.

Adam V presents Crowne Plaza® unveils first national TV ad campaign posted at brandividual.com.

Adam V presents Advertising technology that lights the nights posted at brandividual.com, saying, “GlowSkin(TM)Active Illumination Technology manufacturer Safe Lites, LLC in partnership with Sony Pictures Entertainment and Universal McCann announced today an exciting new advertising initiative that will hit the streets of Los Angeles and New York to promote the new feature film VACANCY starring Luke Wilson and Kate Beckinsale. GlowSkin is a powered lighting system that glows, rather than shines, and is designed to stand up to harsh outdoor conditions while improving the visibility of vehicles, equipment, people, or nearly anything.”

David presents Is Your Advertising? Sexy? posted at The Alexander Report, saying, “This article explains how to create sensual advertisements”

Robinson Go presents A Comprehensive Blogging Guide posted at Robinson Go dot Com, saying, “This is a future comprehensive blogging guide to help all aspiring bloggers from the newbie to the above average blogger with future posts on internet marketing. I believe this is a good tip for your readers who may exhibit enthusiasm for blogging online and may value tips and tricks on Advertising Google AdSense and other ad programs on the Internet. Thanks.”

branding

Al Nye presents Unum Provident Makes Big Splash With Stupid Logo posted at Al Nye The Lawyer Guy.

Joshua Dorkin presents Improving Your Brand With Promotional Advertising by TimeForBlogging posted at Time For Blogging.

Shama Hyder presents From Generic to Best Seller- 5 Steps to Changing your Personal Brand Name posted at SHAMA HYDER. com, saying, “Personal Branding.”

creativity

shedwa presents Design Your Own Oval Kleenex Box posted at shedwa.

Rob Frappier presents Choose Your Own ADventure posted at “Advertising–a judicious mixture of flattery and threats.” (Northrop Frye).

marketing

Joshua Dorkin presents 9 Steps To Growing Your Business Using Forum Marketing posted at Time For Blogging.

John Wesley presents Use Social Media Arbitrage to Drive Traffic with StumbleUpon. posted at Pick the Brain.

Lead Optimize presents The Sales Leads are in the Details posted at Lead Optimize.com, saying, “Attention to the smallest details of your site can bring huge rewards.”

David presents Fabric and Fiber Shows posted at The Alexander Report, saying, “List of Tradeshows to help Designers, and Manufacturers market their products to retailers”

CA presents Is this the beginning of the end of primary marketing research companies? posted at Atlantic Canada’s Small Business Blog, saying, “How will Web 2.0 impact Primary Marketing Research companies”

Susan Payton presents Marketing Tip #1: Continuously market and grow your business by keeping in constant contact. posted at eggmarketingblog.com, saying, “This post is an outline of how to help market and grow your business by keeping in constant contact with your customers and clients.”

Susan Payton presents Marketing Tip #2: Market Your Business with Little or No Money posted at eggmarketingblog.com, saying, “This is a marketing tip on how to market your business with little or no money.”

Susan Payton presents Marketing Tip #3: Market your business by showing appreciation to your customers posted at eggmarketingblog.com, saying, “This entry offers a tip on how to market to your customers by showing appreciation”

Patsy presents Businesses Take Note! Youth Demand Integrated Marketing Strategy posted at Biz Talk - Roanoke’s Business Blog.

Susan Payton presents Marketing Tip #4: Market your business by writing articles posted at eggmarketingblog.com.

Christopher J. Brunner presents Direct Mail Marketing Tips (1 of 2) posted at GreatFX Business Cards, saying, “Tips for producing and distributing effective direct mail marketing.”

Susan Payton presents Marketing Tip #5: Marketing Your business with Creative Networking posted at eggmarketingblog.com, saying, “marketing tip, how to market your business with creative networking.”

Matt McDonald presents Don’t be a Guitar Marketing Hero posted at Interaction Marketing, saying, “A short post about not following the leader, but becoming the leader.”

Rob Frappier presents Forget The Focus Group, Bring On The MRI posted at “Advertising–a judicious mixture of flattery and threats.” (Northrop Frye).

Susan Payton presents Shoestring Marketing Tip #6: More ways to Market Your Business with Networking posted at eggmarketingblog.com, saying, “More Shoestring Marketing Tips: Networking”

Christopher J. Brunner presents Expanding Your Business Overseas: Why and Why Not? posted at GreatFX Business Cards, saying, “The first in a four-part post series that explores expanding your business to the global market, including the why’s and why not’s for doing so, international labor laws, protecting your product from idea theft and the money and taxes involved with such a venture.”

Business Card Guru presents Business Cards posted at Business Cards, saying, “Business Cards are a great Marketing tool. Make the best of them.”

Susan Payton presents Small Business Marketing Tip #8: Admitting When You Are Wrong! posted at eggmarketingblog.com, saying, “This article illustrates how a misunderstanding with a customer lead to a stronger client relationship.”

Lead Optimize presents Make Your Site Say, “Can I help you?” posted at Lead Optimize.com, saying, “Make yourself available through your website to help your visitors become customers.”

strategy

Steven Silvers presents Anti-corporate groups target innocent marketing promotions for ScrewedTube attacks. posted at Scatterbox at stevensilvers.com, saying, “Activists with video cameras raise concerns that the public square is becoming too dangerous for the common brand publicity stunt.”

David presents Co-Branding posted at The Alexander Report, saying, “Co-branding involves combining two or more brands into a single product or service. Companies engage in co-branding to leverage strong brand. It is becoming a popular business practice to strive for a positive association between different brands that can develop synergy”

Susan Payton presents Small Business Marketing Tip #7: The Element of Surprise as a Marketing Strategy posted at eggmarketingblog.com, saying, “The element of surprise as a marketing strategy”

Steven Silvers presents Rankles over U.S. News best colleges list hint at bigger issue with media rankings. posted at Scatterbox at stevensilvers.com, saying, “Information-age transparency turns what used to be slam-dunk annual marketing promotions into ongoing controversies about news media methods.”

That concludes this edition. Submit your blog article to the next edition of marketing (r)evolution carnival using our carnival submission form. Past posts and future hosts can be found on our blog carnival index page.

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The Age of Conversation book

I’ve just submitted my chapter to The Age of Conversation book which is the brainchild of Drew McLellan and Gavin Heaton. My chapter is entitled, “Authenticity-based Branding”.

Here is a preview:

I’ve yet to see a Brand Manager that focuses on conversation when it comes to branding. They typically look at promotions, advertising, logos, packaging and taglines. Now, I’m not going to say stop focusing on advertising or logo consistency or the unique cache of your tagline. Those are all important elements of your overall marketing plan. But to name that “branding” and call it a day is misguided. What I will say is that if you continue to ignore and stifle conversation between employees, suppliers, customers and their acquaintances, you’re not actively influencing your brand to the degree you should be.

The book pitch is to have 100 of the top marketing/business/design/PR/etc… bloggers each submit a chapter. Even the book idea is very web 2.0.

Here’s the list of the contributing authors:

Gavin Heaton
Drew McLellan
CK
Valeria Maltoni
Emily Reed
Katie Chatfield
Greg Verdino
Mack Collier
Lewis Green
Sacrum
Ann Handley
Mike Sansone
Paul McEnany
Roger von Oech
Anna Farmery
David Armano
Bob Glaza
Mark Goren
Matt Dickman
Scott Monty
Richard Huntington
Cam Beck
David Reich
Mindblob (Luc)
Sean Howard
Tim Jackson
Patrick Schaber
Roberta Rosenberg
Uwe Hook
Tony D. Clark
Todd Andrlik
Toby Bloomberg
Steve Woodruff
Steve Bannister
Steve Roesler
Stanley Johnson
Spike Jones
Nathan Snell
Simon Payn
Ryan Rasmussen
Ron Shevlin
Roger Anderson
Bob Hruzek
Rishi Desai
Phil Gerbyshak
Peter Corbett
Pete Deutschman
Nick Rice
Nick Wright
Mitch Joel
Michael Morton
Mark Earls
Mark Blair
Mario Vellandi
Lori Magno
Kristin Gorski
Krishna De
Kris Hoet
Kofl Annan
Kimberly Dawn Wells
Karl Long
Julie Fleischer
Jordan Behan
John La Grou
Joe Raasch
Jim Kukral
Jessica Hagy
Janet Green
Jamey Shiel
Dr. Graham Hill
Gia Facchini
Geert Desager
Gaurav Mishra
Gary Schoeniger
Gareth Kay
Faris Yakob
Emily Clasper
Ed Cotton
Dustin Jacobsen
Tom Clifford
David Pollinchock
David Koopmans
David Brazeal
David Berkowitz
Carolyn Manning
Craig Wilson
Cord Silverstein
Connie Reece
Colin McKay
Chris Newlan
Chris Corrigan
Cedric Giorgi
Brian Reich
Becky Carroll
Arun Rajagopal
Andy Nulman
Amy Jussel
AJ James
Kim Klaver
Sandy Renshaw
Susan Bird
Ryan Barrett
Troy Worman

It’s a pretty amazing group of folks if you click around their sites. I was honored when asked to participate and am excited to help make a difference. The proceeds of the e-book will benefit Variety, the Children’s Charity. Helping those that help others is a driving force at Cre8tive Group - in fact we’ve built our entire business around it. I’ll keep you in the loop as more details are made public.