Monthly Archive for July, 2007

The meme of 8

Greg Verdino, of Crayon, tagged me w/ the “8 things you don’t know about me” meme. It’s quite the rage among Age of Conversation co-authors. These are always fun to read over.

So without further ado;

  1. I had the paperwork in-hand for a two year assignment in Paris when I met my future wife. I didn’t go, but I took her to the City of Lights for our second anniversary five years ago.
  2. I love Audi. They just make beautiful automobiles.
  3. I live and die by the calendar on my smart phone – though I’m not that unusual in this regard.
  4. I started working as a potato picker on a farm that supplied Frito Lay when I was 14.
  5. I’m addicted to marketing/sales/branding books. I keep them on the coffee table, in every restroom in the house, and usually in the car.
  6. Occasionally my knee will pop out of joint. It’s quite painful.
  7. I was born, raised and still live in Kentucky.
  8. Brendan Fraser invited me to sit & have drinks in the Bellagio a year or so after he starred in George of the Jungle.

And now, I get to pass it on to eight of my fellow AoC contributors…

Age of Conversation book AVAILABLE

AoC Badge

Today the group-authored “Age of Conversation” book is published and available for purchase.

Here’s some of the latest press:

AdAge
Social Computing
Media Post’s Marketing Daily
Media Daily News
Marketing Profs Daily Fix
Fast Company
BusinessWeek
PSFK
Des Moines Register

Even Tom Fishburne, of Brand Camp, seems to be getting behind my chapter dedicated to authenticity-based branding.

Brand Camp

I’ve bought my copy (plus all proceeds go to charity) and I hope you buy yours.

This was a great exercise in social marketing. A small idea – one comment on a blog – caught on and took over the marketing/design side of social networks and blogs and quickly turned into full blown book. I am proud and honored to part of this unique and revolutionary process.

Coming soon… Age of Conversation Book

A few weeks back, I mentioned that I’d been asked to contribute a chapter to an upcoming book, The Age of Conversation, dedicated to conversation as a marketing strategy. As anyone active in the blogosphere (or modern marketing circles) knows, conversations are the cornerstone of social marketing.

I’m proud to have been a part of this book project.

As ordering information becomes available, I’ll let you know.

Here are some of the details…

age_conversation_cover.jpg

Launch date: Monday, July 16th

Formats/Prices:
Hardbacks $29.99
Paperbacks $16.95
E-book $9.99

All proceeds from all book sales will be donated to Variety, the Children’s Charity. We’ll also be setting up a way for people to donate more than the of the book price, if they choose to. We’ll be designating the funds to the native countries of our authors.

Here’s a list of the contributing authors:

Gavin Heaton
Drew McLellan
CK
Valeria Maltoni
Emily Reed
Katie Chatfield
Greg Verdino
Mack Collier
Lewis Green
Sacrum
Ann Handley
Mike Sansone
Paul McEnany
Roger von Oech
Anna Farmery
David Armano
Bob Glaza
Mark Goren
Matt Dickman
Scott Monty
Richard Huntington
Cam Beck
David Reich

Mindblob (Luc)
Sean Howard
Tim Jackson
Patrick Schaber
Roberta Rosenberg
Uwe Hook
Tony D. Clark
Todd Andrlik
Toby Bloomberg
Steve Woodruff
Steve Bannister
Steve Roesler
Stanley Johnson
Spike Jones
Nathan Snell
Simon Payn
Ryan Rasmussen
Ron Shevlin
Roger Anderson
Bob Hruzek
Rishi Desai
Phil Gerbyshak
Peter Corbett
Pete Deutschman
Nick Rice
Nick Wright
Mitch Joel
Michael Morton
Mark Earls
Mark Blair
Mario Vellandi
Lori Magno
Kristin Gorski
Krishna De
Kris Hoet
Kofl Annan
Kimberly Dawn Wells
Karl Long
Julie Fleischer
Jordan Behan
John La Grou
Joe Raasch
Jim Kukral
Jessica Hagy
Janet Green
Jamey Shiels
Dr. Graham Hill
Gia Facchini
Geert Desager
Gaurav Mishra
Gary Schoeniger
Gareth Kay
Faris Yakob
Emily Clasper
Ed Cotton
Dustin Jacobsen
Tom Clifford
David Pollinchock
David Koopmans
David Brazeal
David Berkowitz
Carolyn Manning
Craig Wilson
Cord Silverstein
Connie Reece
Colin McKay
Chris Corrigan
Cedric Giorgi
Becky Carroll
Arun Rajagopal
Andy Nulman
Amy Jussel
Kim Klaver
Sandy Renshaw
Susan Bird
Ryan Barrett
Troy Worman

Mordecai Ali Van Allen O’shea is on his way

Well, today is my last day at Cre8tive Group. 18 months ago I was presented w/ an opportunity to choose between staying in big business Corporate America or jumping to a small business and now I know I made the right decision.

Not only do small businesses dominate the economy and the job market, there is almost unlimited room for growth and professional development opportunities that are simply not available to most employees in a Fortune 500 organization. That said, I also learned a tremendous amount during my days in Corporate America, but I believe I’ve found my heart in small business. And that comes in no small part from Cre8tive Group. It is with both anticipation and sadness that I move into the next phase of my career. I will truly miss the people (and clients) of Cre8tive Group. They are a wonderful, caring group that has meant a lot to me over the years. The growth over the last few quarters is only one indication of the great things to come for Cre8tive.

So, it is with great joy that I announce that I’m joining EOP Architects as their Director of Marketing. This firm is widely considered to be the best design-focused firm in the area. They design and build some of the most inspiring structures around and I’m proud to bring my marketing and branding expertise to bear on their behalf. I honestly believe that once more people are aware and turned on to what EOP is capable of, explosive growth is will be inevitable. The partners are great and I cannot wait to meet and learn more about the staff.

This blog will remain the same. I have not been able to devote as much time to it as I’d like recently. But I do hope to be able to continue to provide practical results-oriented marketing commentary. Blogging has developed into one of my passions and I’ve met some wonderful people online. I hope to to use this as a platform to document and transfer practical marketing knowledge as I apply it w/ EOP.

So, I’ll probably add an “Architecture” category as I learn more about the space. Like most design people, I’m intrigued by architecture and I believe that it is one of the few design disciplines that truly has the ability to shape culture and make a direct impact on society.

I’m excited about this new opportunity and hope you are as well. And lastly, I have to thank Dr. Seuss for one of the best motivational and inspiring books I’ve ever read (note the title of this post). “Oh the Place You’ll Go” has always been a guiding force for me – and I’m reading it to my daughter almost nightly hoping that that the positivity and reality will set deeply within her.

So with that, I’m off to EOP. Talk to you soon.