Advertising losing effectiveness

Published on January 22, 2007 in ROI, advertising and business. 0 Comments

Spike has a great article on MarketingProfs on the declining effectiveness of traditional advertising – regardless of how great it may be. The marketing methods to improves sales are shifting so quickly that most firms do not know how to react. There has to be a shift from pure brand-focused advertising to community-driven action.

0 Responses to “Advertising losing effectiveness”

Feed for this Entry Trackback Address
  • No Comments

Leave a Reply

*
To prove you're a person (not a spam script), type the security word shown in the picture. Click on the picture to hear an audio file of the word.
Click to hear an audio file of the anti-spam word