From BrandWeek, “Good Things Come to Brands That Give”
- 57% of consumers said they are more loyal to socially responsible companies
- 52% are more likely to talk to friends and family about those corporations, products and services
- 38% are willing to pay extra
- 35% are more likely to buy stock in those firms
Let’s see, loyalty, referrals, profitability, ownership! Yep, pretty much covers all the bases of strategic growth.
See the Top 50 socially & environmentally responsible companies (PDF)
If you’re not on board but would like to learn more, give me a ring. We’ve helped others, chances are we can help you.
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