Comments on: If you’re not on the cause marketing bandwagon… http://www.nick-rice.com/blog/2007/if-youre-not-on-the-cause-marketing-bandwagon/ b2b marketing & sales thoughts by nick rice Tue, 02 Mar 2010 13:49:51 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Why Cause Marketing is Good for Your Business and How to Do It Effectively | Small Business Marketing & Branding http://www.nick-rice.com/blog/2007/if-youre-not-on-the-cause-marketing-bandwagon/comment-page-1/#comment-1334 Why Cause Marketing is Good for Your Business and How to Do It Effectively | Small Business Marketing & Branding Sat, 21 Apr 2007 10:06:49 +0000 http://www.nick-rice.com/2007/if-youre-not-on-the-cause-marketing-bandwagon/#comment-1334 [...] More and more we are breathing life into our businesses by weaving personal meaning into them, which in turn is changing the world. Savvy entrepreneurs are realising that contributing to or promoting a cause that means something to them is both a feel-good experience and a wise marketing strategy … In that giving itself is a natural feel-good balm which brings with it a sense of satisfaction, and that many of today’s “caring” consumers like to buy from businesses that are willing to go out of their way to help make the world a better place … which comes down to – people do business with people they like and respect. Check out the stats that demonstrate this on Nick Rice’s blog post, If you’re not on the cause marketing bandwagon. [...] [...] More and more we are breathing life into our businesses by weaving personal meaning into them, which in turn is changing the world. Savvy entrepreneurs are realising that contributing to or promoting a cause that means something to them is both a feel-good experience and a wise marketing strategy … In that giving itself is a natural feel-good balm which brings with it a sense of satisfaction, and that many of today’s “caring” consumers like to buy from businesses that are willing to go out of their way to help make the world a better place … which comes down to – people do business with people they like and respect. Check out the stats that demonstrate this on Nick Rice’s blog post, If you’re not on the cause marketing bandwagon. [...]

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