Stowe Boyd of /Message has been stirring up a hornets nest on how the traditional press release fits into this new world of social media. If you’re responsible for corporate or marketing communications you owe it to yourself to check out his posts.
As this social medium matures, I think it’s important to realize that for the time being, social marketing avenues are just one of many marketing tools. It’s far too early for most businesses to abandon everything but blogs, ratings, and user generated content. And it’s still a little early to hang your hat on RSS. There are decades of infrastructure and communication channels that businesses leverage to get their message out – though few will argue that most do a poor job of communicating effectively.
Having said that, the sooner that traditional businesses get up to speed with this “trend” that is quickly becoming mainstream, the better off they’ll be (i.e. their brand communications will be more honest, more human, and more effective).
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