Social marketing makes a difference

Age of ConversationOver recent months, you’ve heard me talk about my contribution to the Age of Conversation book. To my knowledge, it was the first book authored solely from and by a web 2.0/social marketing mindset. And it’s all about different point of views related to conversation - the medium of social marketing.

To cap it all off, all proceeds of the book to go Variety, the Children’s Charity. We set an initial goal of raising $10,000 for Variety. And I’m proud to say that in less than two months we’ve met our goal. Well almost anyways - we’re $241 shy.

So to help put Age of Conversation, and Variety, over the edge, Drew McLellan is holding a contest for the book buyer that puts us over the $10k mark.

Check out the details here.

And don’t forget to buy your copy of Age of Conversation here.

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