A small collection of white papers and presentations for those wanting to learn more about how social media is impacting marketing strategy. This list is by no means exhaustive, but it is a great start on learning the basics to take advantage of current trends. Social media can be a great addition to your marketing toolbox.
- B2B Ready to Blog from Forrester
- Forrester Mplanet 2006 Conference Presentation
- Word of Mouth 101 from WOMMA
- 2006 in Your Words – David Armano Logic + Emotion
- Do’s and Don’ts of Corporate Blogging from FORTUNE
- State of the Blogosphere from Technorati
- What to do about Negative Blogging from brandchannel.com