Comments on: The Age of Conversation book http://www.nick-rice.com/blog/2007/the-age-of-conversation-book/ b2b marketing & sales thoughts by nick rice Tue, 02 Mar 2010 13:49:51 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: David Reich http://www.nick-rice.com/blog/2007/the-age-of-conversation-book/comment-page-1/#comment-1730 David Reich Mon, 07 May 2007 02:07:46 +0000 http://www.nick-rice.com/2007/the-age-of-conversation-book/#comment-1730 Sounds interesting. Looking forward to reading more soon. Sounds interesting. Looking forward to reading more soon.

]]> By: Nick Rice http://www.nick-rice.com/blog/2007/the-age-of-conversation-book/comment-page-1/#comment-1706 Nick Rice Fri, 04 May 2007 12:41:35 +0000 http://www.nick-rice.com/2007/the-age-of-conversation-book/#comment-1706 Toby, I think you're right to a degree. I think the words "good brand managers" makes the difference. I've met a lot of brand/product managers that rarely even talk to customers. And you nailed it on company culture. Corporate america is still very wary of social media. It's still thought of as MySpace and YouTube in a lot of organizations by senior execs. I'm starting to really become inspired by my own topic - oddly enough. I had a hard time keeping my chapter short, but it's obvious there's a lot more to cover. Toby, I think you’re right to a degree. I think the words “good brand managers” makes the difference. I’ve met a lot of brand/product managers that rarely even talk to customers.

And you nailed it on company culture. Corporate america is still very wary of social media. It’s still thought of as MySpace and YouTube in a lot of organizations by senior execs.

I’m starting to really become inspired by my own topic – oddly enough. I had a hard time keeping my chapter short, but it’s obvious there’s a lot more to cover.

]]> By: Toby http://www.nick-rice.com/blog/2007/the-age-of-conversation-book/comment-page-1/#comment-1705 Toby Fri, 04 May 2007 02:20:49 +0000 http://www.nick-rice.com/2007/the-age-of-conversation-book/#comment-1705 Nick - much looking forward to reading your chapter. The funny thing is I believe that good brand managers want to have those conversations, but company culture and/or not understanding how to leverage social media in a strategic manner puts a halt to the exploration. Hopefully your chapter will help brand managers understand that extending the conversation is not as frightening as imagined; and encourage many to join the conversation themselves. Nick – much looking forward to reading your chapter. The funny thing is I believe that good brand managers want to have those conversations, but company culture and/or not understanding how to leverage social media in a strategic manner puts a halt to the exploration. Hopefully your chapter will help brand managers understand that extending the conversation is not as frightening as imagined; and encourage many to join the conversation themselves.

]]> By: mindblob http://www.nick-rice.com/blog/2007/the-age-of-conversation-book/comment-page-1/#comment-1696 mindblob Wed, 02 May 2007 23:19:11 +0000 http://www.nick-rice.com/2007/the-age-of-conversation-book/#comment-1696 Hi Nick, I am convinced that "authenticity" is a real key word of the Age of Conversation... Can't wait to read you chapter and see how you will link brands to authenticity. Great to discover your blog following the list! : ) Hi Nick,
I am convinced that “authenticity” is a real key word of the Age of Conversation… Can’t wait to read you chapter and see how you will link brands to authenticity. Great to discover your blog following the list! : )

]]> By: Becky Carroll http://www.nick-rice.com/blog/2007/the-age-of-conversation-book/comment-page-1/#comment-1693 Becky Carroll Wed, 02 May 2007 15:15:05 +0000 http://www.nick-rice.com/2007/the-age-of-conversation-book/#comment-1693 It has been fabulous to be part of this eBook, and for such a good cause! Your chapter sounds great, Nick, and I look forward to seeing how this all fits together. Anyone know the publishing date yet? :-) Can't wait! It has been fabulous to be part of this eBook, and for such a good cause! Your chapter sounds great, Nick, and I look forward to seeing how this all fits together. Anyone know the publishing date yet? :-) Can’t wait!

]]> By: Nick Rice http://www.nick-rice.com/blog/2007/the-age-of-conversation-book/comment-page-1/#comment-1688 Nick Rice Tue, 01 May 2007 18:21:36 +0000 http://www.nick-rice.com/2007/the-age-of-conversation-book/#comment-1688 Valeria, I define it as simply approaching brand communications and interactions from a place of honesty, transparency and concern for the other party. One of the items I talk about is how a conversation is broken down and how it works best when it isn't driven by ulterior motives. As we all know, conversations are two-way. The traditional method of pushing a bunch of marketing messages or materials at the audience isn't effective any longer. I'm with both of you. I think the book will be great. To have 100 different view points on the same subject will be enlightening to say the least. Valeria, I define it as simply approaching brand communications and interactions from a place of honesty, transparency and concern for the other party. One of the items I talk about is how a conversation is broken down and how it works best when it isn’t driven by ulterior motives. As we all know, conversations are two-way. The traditional method of pushing a bunch of marketing messages or materials at the audience isn’t effective any longer.

I’m with both of you. I think the book will be great. To have 100 different view points on the same subject will be enlightening to say the least.

]]> By: Connie Reece http://www.nick-rice.com/blog/2007/the-age-of-conversation-book/comment-page-1/#comment-1687 Connie Reece Tue, 01 May 2007 16:01:53 +0000 http://www.nick-rice.com/2007/the-age-of-conversation-book/#comment-1687 Nick, I'm very much looking forward to reading your chapter. Mine is about conversational writing. Valeria -- you're right. We will be the first 100 customers for the e-book, and I intend to devour each chapter. I have a feeling I'm going to learn a lot from me fellow contributors. But I also hope the e-book raises a lot of money for the Children's Charity. Nick, I’m very much looking forward to reading your chapter. Mine is about conversational writing.

Valeria — you’re right. We will be the first 100 customers for the e-book, and I intend to devour each chapter. I have a feeling I’m going to learn a lot from me fellow contributors.

But I also hope the e-book raises a lot of money for the Children’s Charity.

]]> By: Valeria Maltoni http://www.nick-rice.com/blog/2007/the-age-of-conversation-book/comment-page-1/#comment-1686 Valeria Maltoni Tue, 01 May 2007 14:53:54 +0000 http://www.nick-rice.com/2007/the-age-of-conversation-book/#comment-1686 Nick: I'll be curious to learn your definition of authentic as respects brands. I'm sure we'll be the first 100 customers for this eBook. Nick:

I’ll be curious to learn your definition of authentic as respects brands. I’m sure we’ll be the first 100 customers for this eBook.

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