Archive for the 'marketing' Category

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Email marketing trends

Thought I’d pass on a great email marketing trend report (PDF) from ExactTarget

Enjoy!

Marketing (r)evolution Carnival #2 – February 12, 2007

Marketing (r)evolution Carnival -  Nick Rice

Welcome to the February 12, 2007 edition of Marketing (r)evolution Carnival.

This ended up being much larger than I anticipated, but there’s a lot of good articles here. Enjoy the 2nd Edition.

Advertising

David Polinchock presents Experience Manifesto: BEL Predictions posted at Experience Manifesto, saying, “I thought that our 2007 predictions would make a good addition to the next edition of the marketing (r)evolution carnival.”

Christopher J. Brunner presents Are You Using Your Business Cards? posted at The Small Business Buzz, saying, “Are you using your business cards to network and advertise your business? If not, here are some tips to help you utilize the power of these mini-billboards called business cards.”

Vahid Chaychi presents How to Maximize Your Profit in Pay Per Click Advertising posted at Internet and Search Engine Marketing, saying, “Pay per click advertising is good but you should be able to make a profit through it. It means you should make more than what you spend. You can do it by choosing the right keywords, proper designing of the target page and … .”

Christopher J. Brunner presents Adding Non-Text Elements to Your Business Cards posted at The Small Business Buzz, saying, “Thank you for considering my submission for inclusion in this month’s edition of MRC. Michelle Cramer”

Silicon Valley Blogger presents Of Loan Refinancing, Debt Consolidation And LowerMyBills’ Dancing Cowboys posted at The Digerati Life.

Branding

Ron E presents Branding to the Young…of Heart posted at Brand Curve, saying, “Branding and Marketing to the baby boomers is getting hotter by the minute. Some thoughts on how companies can tackle this -forgotten- market.”

Kim M. Bayne presents Naming Your Web Site posted at Minced Media.

David Maister presents Stylists (Staff Turnover and Customer Retention) posted at Passion, People and Principles, saying, “Who owns your brand? Your employees or your company?”

Anna Farmery presents Communication – Push or Pull? posted at The Engaging Brand.

Krishna De presents 5 keys to authoring your business book posted at Krishna De.

Marketing

Matthew Paulson presents Why I Don’t Buy From Quixtar posted at Getting Green.

K T Cat presents Where the Traffic Comes From posted at The Scratching Post.

Anna Farmery presents How Apple excites you posted at The Engaging Brand.

Charles H. Green presents Trust Tip 47: Subsidize Marketing with Sales posted at Trust Matters, saying, “Are you getting the most marketing impact out of your sales interactions?”

infonote presents Marketing and the legal environment posted at Kaizenlog, saying, “Kaizenlog contains a marketing section with information that people should find useful.”

Daniel presents CopyMarketing · 9 Steps To Reach Your Customers Successfully! posted at Copymarketing: Writing Profitable Marketing Copies.

Daniel presents CopyMarketing: One Very Effective Headline That Matters posted at Copymarketing: Writing Profitable Marketing Copies.

Daniel presents Benefits: The Real Currency of Marketing posted at Copymarketing: Writing Profitable Marketing Copies.

Scott Allen presents Monday Marketing Tip #5: Cotton Candy Marketing posted at About.com Entrepreneur’s Guide.

David Olsen presents Affiliate Marketing – Five tactics for getting the most out of your traffic posted at Affiliate Profit Center, saying, “Affiliate Marketing – Five tactics for getting the most out of your traffic”

Drew McLellan presents Surprise (Marketing lessons from Walt) posted at The Marketing Minute, saying, “This is the first in a series of 8 posts that spotlight the marketing wisdom of Walt Disney.”

Benjamin Yoskovitz presents Publish Articles Online to Generate Buzz and Traffic posted at Instigator Blog, saying, “Looking for ways to generate buzz, I’m attempting to accomplish as many of Ron McDaniel’s 57 buzz challenges as possible. One of them was to look at writing articles online (in article directories.)”

Becky Carroll presents Marketing Experiences, not Products posted at Customers Rock!, saying, “Thanks for the opportunity! This post is the first part of a series and discusses how we can look at marketing from a customer’s perspective, across the entire customer experience.”

Chris Sandberg presents Using Social Proof as a Marketing Tool posted at Internet Business Blog.

Elias Dabbas presents The Benefits of a Local eBusiness posted at The Media Supermarket.

Strategy

Matthew Paulson presents Gold: A Bad Investment posted at Getting Green.

Ruben presents 5 Explosive Secrets to Boost Your Traffic For Free For Years posted at Turn Your Blog Into Money Making Machine.

David Maister presents Changing People’s Minds posted at Passion, People and Principles, saying, “Is your marketing strategy changing minds?”

Vahid Chaychi presents How to Report Spam and Scam Emails posted at Work at Home Entrepreneurs, saying, “If you have an email address, you should be able to report spam and scam emails. If internet users learns this, we will have a safer internet for everybody.”

almomento presents The Hidden Power of Mastermind posted at BurstCreativity.

Krishna De presents Google alerts – probably the best free research tool in the world posted at Krishna De, saying, “Discover 10 ways to use Google Alerts to grow your business”

Steven Silvers presents If your advertising agency isn’t getting arrested, maybe they’re not trying hard enough. posted at Scatterbox at stevensilvers.com, saying, “The accidental publicity value of the Great Boston Terrorist Ads Scare will convince other companies to create their own buzz through “public nuisance marketing.””

Jon Miller presents 8 Ways The Internet Changed Software Marketing posted at Modern B2B Marketing, saying, “Unshackle yourself from traditional marketing and sales models — here are eight ways how.”

Erek Ostrowski presents Organizational Culture: The Keys to the Kingdom posted at Verve Coaching, saying, “Understanding the role that culture plays in defining an organization’s potential gives you the keys to the proverbial kingdom.”

Vahid Chaychi presents Learn your Lesson the Easy or the Hard Way posted at Work at Home Entrepreneurs.

Millennium Mommy presents Priscilla Ortiz – Journal to Prosperity, Path to Freedom Inc.: More for you posted at Priscilla Ortiz – Journal to Prosperity, Path to Freedom Inc..

Daniel Scocco presents Competitive Advantage: Responsiveness to Change posted at Innovation Zen.

That concludes the 2nd edition hosted by Strategic Design. Submit your blog article to the next edition of marketing (r)evolution carnival using our carnival submission form. Past posts and future hosts can be found on our blog carnival index page.

Technorati tags: , , nick rice,

Marketing (r)evolution Carnival #2 – Submission Request

Marketing (r)evolution Carnival

The intial Marketing (r)evolution Carnival went over so well that I’ve decided to host one on a regular basis.

The 2nd Edition is scheduled to launch on Feb 19, 2007. You can submit articles in the following categories:

  • marketing
  • branding
  • creativity
  • strategy
  • advertising

The submission deadline is Feb. 16, 2007. If you’ve never participated, this is a wonderful way to gain exposure for your blog and be introduced to some of the thought leaders in this space. And you don’t even have to write anything new – you can submit an existing article. Submit your posts now, the list of authors & articles is growing by the day.

Power 150 – Top Marketing Blogs in US

Power 150 Graphic

Todd Andrlick put together a Power 150 list of American marketing related blogs. I thought, “this will be great, all the best marketing blogs in one spot.” And guess who’s #103? Little ol’ me. What an awesome surprise. Todd’s blog is a great read itself and I’m honored to be included in the list – in fact it looks a lot like my Google Reader RSS feed list. I’ve seen my subscription #’s and views go up steadily over the last year. It’s nice to know that others are paying attention and value my thoughts.

technorati tags: power 150, marketing, blog, todd andrlick

Still don’t believe in the power of blogging?

I’m still amazed at the power an individual brings to the table:

From Mack at MarketingProfs

Kohl’s obviously didn’t ask for this, but more importantly, how will they respond?

Small business and social media discussion

On Monday, Jan 8, I will be talking at the ISBO (Independent Small Business Owner) monthly luncheon on “The Impact of Social Media on Marketing”. This should be a great group to present to. Social media is a great way for small businesses to take advantage of market conversations. I know I’m preaching to the choir in the blogosphere, but a lot of small companies haven’t gotten on board yet – and the primary reason why they haven’t is that they don’t know how or didn’t know it was available. I hope to open a few eyes to why mainstream media and advertising isn’t the best bet for budget dollars.

If you’re in the area, feel free to join us:

The private room at the Golden Buffet Chinese restaurant on Richmond Rd, Lexington, KY, 12:00p on Monday 1-8-07

Marketing Evolution Carnival #1 – January 2, 2007

Marketing (r)evolution Carnival

Welcome to the January 2, 2007 edition of Marketing (r)evolution Carnival brought to you by Nick Rice @ Strategic Design.

This Carnival is an aggregation of some of the best thoughts on the future of advertising, branding, marketing and strategy. Enjoy and Happy New Year!

Advertising

Valeria Maltoni presents Where’s the Benefit to me? posted at Conversation Agent, saying, “Thank you for this opportunity to contribute to the conversation.”

Chris Houchens presents Users First posted at Shotgun Marketing BLOG, saying, “Your customers are what “monetize” a business. Stop developing short term strategies that kill long term gains.”

Murad Ali presents Three (3) Easy Ways to Optimize Your Blog posted at The New Marketing World.

Branding

Jack Yoest presents Rocky Balboa: Courage, Integrity, Faith, Victory The Movie posted at Reasoned Audacity, saying, “Your Business Blogger was in Philly recently and wondered about the Rocky statue that was briefly at the top of the 72 steps to the Philadelphia Museum of Art. Since September, the statue is now at the base of the steps. So I decided to ask the man who might know, Sylvester Stallone. Why? I asked him. Rocky Sly says, It’s better where it is — at the base of the steps. At the top was the completion — the end — but it’s not the completion that counts — it’s the journey. The Effort; The Passion.”

Kevin Skarritt presents Jingle all the Way posted at Nuts and Bolts of Brand.

Marketing

C.B. Whittemore presents Shelly Lazarus on the Future of Advertising & Marketing posted at Flooring The Consumer.

David Maister presents I Can’t Believe This Worked on Me! posted at Passion, People and Principles, saying, “We all love to believe that we are very rational in our own buying, but there are times when marketing and selling approaches that we would like to believe don’t work on us, well, they actually do.”

Kevin Skarritt presents Control Freak! posted at Nuts and Bolts of Brand.

Matthew Paulson presents The Problem with Quixtar & Amway. posted at Getting Green.

Charles H. Green presents Bad Marketing 101: Trust Me! posted at Trust Matters, saying, “What are the two most trust-destroying words you can say? “Trust me!”"

Mike Sansone presents Is del.icio.us a Marketing Tool? posted at Converstations.

Strategy

Andy Nulman presents Theory 2-Intimate Goes Big posted at Pow! Right Between The Eyes! Andy Nulman’s Blog About Surprise, saying, “Happy to be at the carnival, and wondering if the rights to the cotton candy concession are still available.”

Tim Peter presents What Google, Yahoo, and Microsoft will buy in 2007 and why… » thinks posted at Tim Peter thinks…, saying, “This is from about a week ago, but I think it takes a broad look at media 2.0 in 2007. Enjoy!”

Tim Peter presents What’s the least you can do? » thinks posted at Tim Peter thinks…, saying, “This is an another post that you might also find useful. Enjoy.”

Matthew Paulson presents Gold: A Bad Investment posted at Getting Green.

That concludes this edition. Submit your blog article to the next edition of Marketing (r)evolution Carnival using our carnival submission form. Past posts and future hosts can be found on our blog carnival index page.

Technorati tags: marketing (r)evolution carnival, blog carnival, marketing, advertising, strategy, branding

Z-lister explodes

I’ve watched viral web pieces gather steam and take off like a rocket to the moon. But I’ve never been a part of one until now. This all started with Mack Collier wanting to spread a little link love to a few blogs that he thought deserved a little more attention. A few folks added a few more links until it became a monster unto itself.

My story is an interesting case study in Technorati logic. I had been debating whether or not to move from Blogger to Wordpress. One thing that had always stopped me was the fact that I would have to lose my links and ranking. But I made the move anyway (looking back I should have done it much earlier).

When the z-list meme began, I had 2 blogs linking to me and a Technorati rank of roughly 260,000. After a week or so of the meme blowing up across the internet (including postings from marketing guru Seth Godin and Digitas Creative VP David Armano), this blog now has 67117 links and a new ranking of 49,372 25,448. Seth is even attempting to leverage the new functionality in Squidoo called Plexo for user ranking. Though is particular Plexo is turning into its own mini-Technorati, the technology is cool, if not a little slow. As of right now, Strategic Design is setting at #48 of 262.

But the best part isn’t the numbers, it’s the new blogs and people that I’ve been introduced to. As the blogosphere continues to grow, it gets harder and harder to find good content. And while I’ll probably never be a Top 100 blogger, it has been nice to let the power of the web do a little natural marketing for me.

z-list

Marketing Evolution Carnival Submission

Ok readers, I’ve set up a new Blog Carnival. It’s called the Marketing Evolution Carnival.

Please submit your blog posts related to the future of marketing, strategy, branding and creativity. Carnivals are a great way to expose your content to a broad audience. On Jan 2 or 3 I’ll post all of the submissions on this blog with links to each article. So I’ll need your post submissions by Dec. 30th.

So find your best marketing/branding/strategy 2.0 writing and submit them for the Carnival. After that, I’ll do all of the work and let you know when it’s live.

Z-lister link love update

Many thanks to Mack for putting together the original list of “z-list” bloggers that need a little attention. The goal was to disrupt the Technorati rankings by sharing a little link love amongst authors with great content but without the recognition of Top 100 bloggers.

Here’s the original list:

Shotgun Marketing Blog
BrandSizzle
bizsolutionsplus
Customers Rock!
Being Peter Kim
Pow! Right Between The Eyes! Andy Nulman’s Blog About Surprise
Billions With Zero Knowledge
Working at Home on the Internet
MapleLeaf 2.0
darrenbarefoot.com
Two Hat Marketing

The Emerging Brand
The Branding Blog
CrapHammer
Drew’s Marketing Minute
Golden Practices
Viaspire
Tell Ten Friends
Flooring the Consumer
Kinetic Ideas
Unconventional Thinking
Buzzoodle
Conversation Agent
The Copywriting Maven
Hee-Haw Marketing
Scott Burkett’s Pothole on the Infobahn
Multi-Cult Classics
Logic + Emotion
Branding & Marketing
Popcorn n Roses
On Influence & Automation
Bullshitobserver
Servant of Chaos
converstations
eSoup
Presentation Zen
Dmitry Linkov
aialone
John Wagner
Nick Rice | marketing & branding thoughts
CKs Blog
Design Sojourn
Frozen Puck
The Sartorialist
Small Surfaces
Africa Unchained
Perspective
gDiapers
Marketing Nirvana
Bob Sutton
¡Hola! Oi! Hi!
Shut Up and Drink the Kool-Aid!
Women, Art, Life: Weaving It All Together
Community Guy
Social Media on the fly

Customers are always

Small Business Branding

z-list