From forty media…
1. The Handshake of Synergy: You’ve made the sale and closed the deal. They can’t back out now—you shook on it!
2. The Flirty Customer Service Gal: Operators are standing by to take your call…and your heart.
See the rest…
So please, stay away from these worn out clichés. First off, no one looks like these people. How do you expect your audience to identify with you when you only use 25 year old supermodels in your advertising? Your customers are sick of it. It just shows how little you understand your customers.
Not that you have to spend mega-bucks on a custom photo-shoot; just put a little more thought and consideration into creating your marketing materials. As humans, we’re trained to only notice things that are different – things that stand out. If you put this level of effort into creating your collateral, you disrespect your customers and automatically lump yourself with every other business that thinks of marketing as an afterthought. Those businesses tend to focus more on their own products and services than how those products benefit their customers. No one cares about your product. People only care about meeting their needs and desires.
You may have seen this before, but I thought it was a funny look at what sadly happens more often than not. This sums up why I started blogging. There are too many marketing communications projects that are doomed to meet the same fate without the right people on board, the right questions asked, and the right expectations set.
Here’s another version from 37signals. funny stuff.
“You can have innovation without branding, but you can’t have branding without innovation.”
- Sir Martin Sorrell
I wanted to pass on a site that I’ve learned to live and die by. AceProject. This is a very cost effective hosted project management system. It’s great! I have personally used this system to manage over 525 creative projects in the last two years. It has been a life saver.
You can set up custom project templates that are designed around your creative process and have built-in project tracking. It’s really about team communication. For each project, there is a discussion forum so that project users can work out any issues. Being web-based is great because you can work from anywhere.
Check it out. It handles project & task deadlines, security, document storage, time tracking, gantt charts, user workload and more. Again, it’s a life saver for me. You will not believe the price.
Published on
December 27, 2005 in
misc.
I never realized how much fun (and work) it was going to be when I became a dad. Now, just one day after her 2nd birthday I can honestly say that I’ve never loved someone so much. Even when she is driving me crazy, I cannot stay mad at her for longer than a second or two. ha. Happy Birthday baby!
I love the defiant (and slightly nervous) look of this image. I hope she grows up to be self-confident, proud and happy in her pursuits.
