http://www.nick-rice.com/blog b2b marketing & sales thoughts by nick rice Thu, 01 Jan 2009 18:26:23 +0000 http://backend.userland.com/rss092 en My friend Gavin Heaton put this together over the holiday break. While it is funny, it's a pretty accurate portrayal of more than one board room meeting that I've witnessed. The game of marketing has changed. Overly slick glossy corporate mumbo jumbo is being replaced by honest authentic open dialogue. ... http://www.nick-rice.com/blog/2008/the-c-suites-view-of-social-media/ Success guru Napoleon Hill may be best known for the following statement, "What the mind can conceive and believe, the mind can achieve." If we can imagine it, feel it and see it, then the actions required to make it real become apparent. It still takes some work, but what you ... http://www.nick-rice.com/blog/2008/the-progress-formula/ While I thoroughly love Tom Fishburne's cartoon essays on the state of big brand marketing, I think he's slightly off base on this one. Just to be clear, he's not wrong; I think he's missing an element of truth that has always been there, but hard for traditional consumer goods ... http://www.nick-rice.com/blog/2008/the-truth-is-constant/ One of the biggest mistakes I see consultative professionals make is to offer a solution during an initial conversation with a prospective client. You may not be aware of the damage you're doing to your ability to be hired when you offer these "golden nuggets" of advice. Let me explain. By ... http://www.nick-rice.com/blog/2008/golden-nugget-or-lead-balloon/ Yesterday, we announed the 2nd Edition of The Age of Conversation--a business book showcasing how authentic conversation can be a strategic component of your marketing efforts. Subtitled, "Why Don't They Get It," the book delves into social media, accidential marketing, evolving business models and how the power of conversation is ... http://www.nick-rice.com/blog/2008/how-237-of-us-are-helping-save-children/ One of the default responses that small business owners have when talking about growth is advertising. To a lot of them, advertising is synonymous with marketing. Let's all get on the same page with regards to definitions. Advertising is a marketing tactic; just like PR, special events, networking, speaking or writing. ... http://www.nick-rice.com/blog/2008/think-more-advertising-is-the-way-to-grow/ No one does it better than Gary Vaynerchuk. If you don't know his story, do yourself and favor and read up on someone that's truly learned to use web 2.0/social media for profit and fame. He's gone from local NJ wine retailer to national personal branding powerhouse in just a ... http://www.nick-rice.com/blog/2008/you-want-a-dose-of-passionreality/ Every day I get an email from the Institute for Management Consultants (IMC) and I must say, they worth reading--everyday. Today's email focused on keeping people on track without letting them ramble down a tangent during the conversation. They suggest using a technique called the "5 Why's." Here's an excerpt from their ... http://www.nick-rice.com/blog/2008/keep-digging-to-find-gold/ By now everyone's heard of blogging, MySpace, Facebook and LinkedIn; but I still see that a lot of my clients are hesitant to jump into the social marketing/media foray. They think it's only a bunch of college kids chatting about frat parties and drinking games. And to be honest, social ... http://www.nick-rice.com/blog/2008/social-media-bandwagon/ I've recently been on a Napoleon Hill kick. For those that have not read his classic writings on wealth, I highly suggest it. The more time I spend thinking about the future I want, the more I can see the elements beginning to align. I'm consistently surprised at the number ... http://www.nick-rice.com/blog/2008/roadmap-to-success/