IS YOUR MARKETING MACHING FIRING ON ALL CYLINDERS?

FAST TRACK TO MORE CLIENTS PROGRAM
Lexington, KY
May 15 - July 3, 2008

Can you “turn on” your marketing machine to generate qualified leads before you’re at the bottom of your next sales slump? Are you tired of wasting time and money through “trial & error” marketing?

If you are a small business owner or independent professional and are struggling with marketing and getting minimal results, this may be the business break-through program you're looking for.

For many service firms, developing a reliable system for consistently attracting new clients is an elusive quest. Many more have no system whatsoever and marketing remains a mystery. This inability to market effectively costs many of us over a hundred thousand dollars a year. Are you leaving money on the table?

A high-performance marketing machine guarantees:

• Your pipeline will be full of clients that value your services.
  
  
• You'll spend less time chasing after decision makers.
  
  
• You can spend more time doing what you love.
  
  
• You'll be able to charge a premium for your expertise.
  
  
• You can stop guessing which marketing activities actually work.

Better marketing isn't simply about getting more work; it's about creating more opportunity than capacity which allows you to pick and choose clients and projects that are more interesting & more profitable.

WHAT? YOU DON'T HAVE A MARKETING MACHINE?

The good news is that you are not alone. Most businesses don't have an effective marketing machine and it forces them to rely too heavily on referrals and word of mouth. Some business are at least 75% referral based. The ideal client mix for a professional service firm is 50% referral/existing business and 50% new business. If your referral percentage is greater than 60%, you're handing off control of your business to the often unpredictable and unreliable hands of colleagues and clients.

If you want to increase your client base, raise your rates with existing clients or simply get more opportunities to talk about your business, you need to become a better marketer.

If you’re like most business owners, chances are you’re probably avoiding marketing for one or more of the reasons below:

• You resist marketing because of fear of rejection or worry about doing it wrong.
  
  
• Marketing feels like a chore. It's not fun and not easy.
  
  
• You don't know how to get the attention of prospects.
  
  
• You're not good at writing copy for marketing materials.
  
  
• You are not sure which marketing tactics work best.
  
  
• You can't find the time to fit marketing into your schedule.
  
  
• You don't have a plan to put it all together.
  
  
• Add yours here: ________________________________.
   

THERE IS A DIFFERENT WAY TO MARKET YOUR SERVICES.

Deep down you’ve always known there must be a more effective way to market yourself and generate new business. Chances are you've seen other professionals do it. You've seen business associates with no more expertise and intelligence than you, gain more attention, attract more business and make more money with seemingly a lot less struggle and effort.

So what’s their secret? Well, it's not one secret, it's at least seven secrets. They are doing things that most business owners and senior executives simply don't do or were never taught.

1. They make marketing into a game that they play to win. And they realize there are certain rules to follow.
   
   
2. They have a mindset about marketing that is positive, not negative. It's based on contribution, not fear.
   
   
3. They know how to speak about their business in a way that naturally attracts attention and interest.
   
   
4. They have a marketing message that stands out and makes it clear to everyone what value they offer.
   
   
5. They have marketing materials that build trust and credibility because they explain what the client gets, not what they do.
   
   
6. They implement a select number of marketing tactics or activities and they apply them religiously.
   
   
7. They have action plans that guide their marketing, not random activities implemented sporadically, if at all.

But these seven secrets really don't help you much unless you know how they actually work. How do you change your mindset, make marketing into a game, get attention and implement successful marketing tactics and plans?

Enroll Now!

AND HOW DO YOU LEARN THIS QUICKLY?

You need to grow your business now, not someday. You need the tools and skills for marketing your services as soon as possible. And you need a proven, reliable approach for learning how to do this.

I’ve developed this Fast Track for More Clients program so that business owners can quickly develop the necessary marketing tools and skills to take their business to the next level. The format is quite simple and includes the following four elements:

Information – You will learn the seven fundamental practices to effectively marketing a professional service business in a lively and interactive group session.

Application – You will apply these marketing practices between sessions by doing very focused assignments and applying them to your actual marketing challenges.

Participation – You will interact with both me and other participants so that everyone can learn from everyone else. Nobody sits back and says "do it for me." Everyone is involved.

Accountability – You must make a commitment to take action and receive feedback from me and other members of their group.

This formula is proven to be very effective. Instead of just getting information (as in a workshop or seminar) you will be actually applying what you learn to your own current marketing challenges. Your mindset will be shifted, marketing will become more of a game, marketing messages and materials will improve, and tactics and plans will be implemented successfully.

PROVEN METHODOLOGY

Ultimately, when you master the following seven principles of marketing, your business will grow by leaps and bounds. And that doesn't always mean simply having more work (though most people would be happy with a steady flow of clients). You may want to attract a new type of client, one who pays a premium for your services or one that truly understands and values what you offer. By understanding and working these principles, it's very possible to make more money while working less.

Ready? Here are the 7 Principles to Attracting More Clients:

1. Marketing Ball - Turning marketing into a game
   If marketing is a game (and it most certainly is), you need to know the rules and the moves to win. You can't even get on base until you know what generates attention and interest in a prospective client. And when you know where all your prospects are on the game board, you'll know what move to make.
   
   
   
   
2. Marketing Mindset - A new mindset about marketing
   We'll uncover your old, worn out and counter-productive marketing mindset. Then we'll apply the most powerful process yet discovered to turn that mindset inside out. You'll never think of marketing the same way again. For many, this will be the most important part of the program.
   
   
3. Marketing Syntax - The language of marketing
   At the heart of it, marketing is all about communication. What comes out of your mouth and what you write is what moves a prospect into action. When you learn the simple syntax to the language of marketing, you'll start communicating with impact.
   
   
4. Marketing Messages - That get attention and interest
   A marketing message isn't a clever tag line or logo, it's a three-part formula that's actually easy to create and implement. You can test its effectiveness immediately and fine tune it until you get a "that's for me!" response every time you speak about your business.
   
   
5. Marketing Currency - Powerful marketing information
   Currency buys things. In marketing, currency buys interest, credibility, trust and engagement. You'll learn how to create your own marketing currency in the form of an Audio Logo, an Executive Summary and every kind of written, printed and online marketing materials.
   
   
6. Marketing Strategies - The ways you get out there
   There are eleven “big bucket” strategies you could employ to get the word out about your services. But you need to know when and how to apply them for the best results. You'll learn the secrets to applying tactics that your prospects are most likely to respond to.
   
   
7. Marketing Action Plans - A focused track to run on
   A plan isn't just a to-do list. It's more like a recipe with several ingredients that need to be combined and cooked to perfection. You'll discover how to apply marketing action plans that ensure a stream of new clients is the final result.
   
   
8. FREE BONUS SESSION - Effective selling and closing
   An effective marketing plan is great for generating qualified leads; but if you can't close the deal, you're business won't grow. Marketing and sales are two sides of the same coin. After learning the seven principles of marketing, I'll work with you to ensure that you're comfortable and confident asking for the business, proposing value-based pricing, negotiating, and closing prospective clients.
   
   

In as quickly as three sessions, you will be seeing results like more clarity around your goals and more confidence in talking about your business. By the end of the program you'll have a complete and customized marketing action plan for your business that's tested and proven to attract more clients.

Enroll Now!

AN APPROACH THAT WORKS

Historically, I’ve only offered this program as a One-on-one Marketing Mentoring service to my clients. For the first time, I’m launching it as a group program so that I can help more people build the business of their dreams.

This is an introductory program. As such, I’m able to offer the Fast Track to More Clients at up to 70% OFF of my 1-on-1 Marketing Mentoring service (typically priced at $6000-$8,000). I’m also limiting the class to the FIRST 20 people that enroll.

The Fast Track Program will also be divided into small groups of four or five participants. You'll be in touch by email (and phone if you want) to give each other feedback on the Fast Track Steps as you complete them.
If you have questions or want feedback from the whole group we will have a secure online discussion forum you can use. I will also be available by email for any questions you may have about the program in between sessions.

As you can see, this is a very systematic, organized & focused approach to attracting clients. It doesn't depend on marketing tricks or hype but on proven marketing principles and practices. It's something you can do. And it's designed to get you past your fears of marketing and into action.

At the end of this program, you will:

• Have a better understanding of how your mindset affects your business growth.
  
  
• Learn a proven methodology that takes the guesswork out of marketing activities.
  
  
• Develop marketing messages and materials designed to speak to your client’s issues and challenges while elevating you to “expert status”.
  
  
• Possess more confidence in speaking about your business and the unique and special value that you bring to the marketplace.
  
  
• Create a series of marketing action plans to guide you down the path towards a steady stream of profitable clients.
  
  
• AND you'll be a key part of a new network of business contacts to support and advise you through the process.

FAST TRACK TO MORE CLIENT DETAILS

WHAT MAKES THE FAST TRACK PROGRAM DIFFERENT?

There's no other marketing program out there that that gives you what the Fast Track Program does:

• Identifies the fears that are holding you back and addresses them directly
  
  
• Takes both the inner and outer aspects of marketing into account
  
  
• Step-by-step process builds understanding and real-world skills
  
  
• Based on principles proven to work to attract clients
  
  
• Designed exclusively for professional service businesses
  
  
• Led by a consultant/coach with a 13+ year track record of marketing success
  
  
• Organized approach, not random tactics
  
  
• Completely action-oriented with doable steps
  
  
• Fun and engaging every step of the way
  
  
• You'll master skills you can use for the life of your business
  
  
• It's actually affordable! (unlike many programs that offer less)
  
  
• Comes with a money back guarantee

OK, that's about it. The Fast Track Program is designed to "get you on the fast track of marketing" your business by mastering the seven steps of marketing so that you can attract all the clients you want and make a bigger difference in the world. Pretty simple and lots of fun.

WHAT EXACTLY WILL HAPPEN WHEN YOU ENROLL?

Upon reserving your space and paying for the Fast Track Program, you'll receive the in-depth workbook in PDF or MS Word format. You need to print this workbook, 3-hole punch it and place it in a binder. This will be your guide for the complete Fast Track Program. You will bring this binder to all eight working sessions.

As the group progresses, you'll receive many more materials, such as samples of each of the Fast Track Marketing Steps. You'll also receive other worksheets in Word format that will enable you to create detailed Marketing Action Plans.

As the start date of the program approaches, you'll get occasional email reminders. You'll be fully informed and prepared to engage completely in the program. I've gone through this process so many times, its second nature to me. And I promise to keep it fun, interactive and applicable to your business every step of the way.

If you like the sound of it, please join us!

ENROLLMENT OPTIONS:

Pay In Full - $1499

ENROLL NOW and receive a FREE 1 hour One-on-One Coaching Session with me during the Fast Track program. This session can be used to refine/define marketing strategies or messages, role play a client situation, answer questions, or discuss anything that will help you accelerate your marketing efforts.

In effect, you will get a 9th session free that is totally focused on you and your business. But you must enroll and Pay In Full before May 2nd, 2008 to take advantage of this special offer. ($350 value)

Pay In Two Installments of $749.50

Make the first payment now and the second payment in four weeks.

NOTE: All payments are processed securely via PayPal.

You DO NOT need a PayPal account to enroll and submit payment.

If you do not have (or want to setup) a PayPal account,
simply look for the graphic below and click "Continue"
after selecting the "Pay Now" button above.

FREQUENTLY ASKED QUESTIONS

Q - Does this program come with a guarantee?

A - Yes, like all Nick Rice Consulting offerings, we have a guarantee. For the Fast Track Program, it's as follows: Attend all sessions of the Fast Track Program held within the first 30 days (or listen to the recordings if you miss a session) and do all the work assigned between the programs. If you do not feel that the program has been worth much more than what you paid, you may ask for and receive a full refund of your tuition.

Q - Isn't the price a little expensive?

A - $1499 isn't just a drop in the bucket for most business owners. But if you're serious about taking your business to the next level ask yourself how you'll get there on your own. How long it will take you to get there on your own? And how much revenue is lost and time/money is wasted by not getting there sooner? Think about how many new clients you need to justify the cost for you? One? Two? Five? In my experience, one new client typically pays for the course—and you walk away with the skills to successfully grow your business forever.

If your business is currently driven by referrals, what would it mean for you to be able to consistently attract new clients through marketing? This program is about teaching you the skills necessary to take control of your business. I'll walk you through a proven marketing system and help you build messages and develop strategies to make your goals come true, but I don't do the work for you. That's one thing that makes me different than an a consultant. I've seen this process revolutionize a business owner's outlook and don't forget that I back it up with a risk free guarantee. What are you risking by NOT enrolling in this program?

Q. Do you have a refund policy if someone needs to drop out of the program before it starts?

A. Yes. Just let me know by email up to the day before the program starts and your tuition will be refunded minus a $50 administrative fee. See above for refunds after the program has started.

Q - Will I be able to listen to the recordings of the Fast Track sessions after the program is over?

A - Yes, your Fast Track Program web page will be available to you indefinitely. You'll be able to go back and listen to the sessions, download the workbook, look at the samples and all the worksheets and templates. This will enable you to review the program as often as you want at no extra cost.

Q - Is this program appropriate for me if I don't have a professional service business?

A - Perhaps. If you offer services of almost any kind and work with clients, the majority of the principles and practices will apply to you as well. Some of your marketing tactics may be different. This program would not be appropriate for a retail business, a restaurant or consumer product business. It's also not specifically for online businesses, but many of the principles will apply to them as well.

Q - What if I'm a member of a larger professional service firm?

A - The Fast Track Program will work for you equally well. If you're in an accounting firm, computer services company, a legal or consulting firm, you'll be able to apply these principles and practices to your marketing. The marketing and selling are more complex in a larger firm, but the foundation for marketing and planning are the same.

Q - Will I need any help with my marketing after the program?

A - It depends on what you want to do. If you want to create a complete web site, write several articles, or publish a book you may need additional resources beyond this program. But what you'll have is a sound methodology for creating your marketing messages and materials. And you'll have an approach to marketing action planning that you can apply to virtually any marketing activity from networking to advertising, from public speaking to publishing.

I hope I've answered all of your questions about this unique and special program. If not, please email or call.

I hope to see you there.

Nick Rice
President, Nick Rice Consulting

nick@nick-rice.com
859-552-5723

SHORTCUTS

A different way to market

Proven methodology

Benefits of this program

Program format & details

How is this program different?

What happens when you enroll?

FAQ's

My ONEconditional guarantee

CLIENT TESTIMONIALS:

"Nick Rice has made our consulting firm bigger than we really are from a marketing perspective. He has so many ideas you can't possibly implement them all. However, if you take his advice in a couple areas you find interesting and valuable to your firm, the results can be exponential. Here are a few ideas Lisk Associates has implemented:

1. He introduced us to LinkedIn. I now have connections and opportunities I would never have had without it.
2. He got us started with email marketing. We have gone from a manual monthly pdf newsetter to 75 people to a monthly html newsletter of over 300 people within 3 months. This is our #1 marketing tool. We get more response to this than any other marketing tool we use.
3. He has helped us develop a "sticky" 30-second elevator pitch. Our consulting firm does a lot of things and making it stick with prospects is critical.

In addition, we have increased our networking efforts through professional groups, speaking engagements, writing articles, and joining strategic mastermind groups. These small changes have helped us gain priceless exposure and get more clients than we have ever had. I have enjoyed working with Nick and would recommend Nick as an expert and a professional for the development of a comprehensive marketing plan."
Ryan Lisk, Partner, Lisk Associates

“During the time that I worked with Nick I was consistently impressed with his ability. Nick has the rare gift of understanding what you really want by listening to what you say. Nick was seen as an excellent leader and one of the people that could be counted on to take the direction given from the highest levels and translate that into reality.”
Josh Ackerman, Context Financial

“Nick is very energetic and was great to work with. He always brought fresh ideas to the projects we worked on and was willing to share his experiences with others. I knew he was someone I could always reach out too to discuss any issues or questions I might have in his sphere of influence. I've always enjoyed working with him.”
Donnie Gibbs, Lexmark International

“My experience working with Nick Rice was amazing. His organization, client communication and mediation made my work a breeze.”
Joshua Sowards, Tempur Pedic Medical