WHAT DOES MARKETING MENTORING LOOK LIKE?

YOU ARE THE CHANGE AGENT FOR YOUR BUSINESS AND LIFE. I COACH, ADVISE AND MENTOR, BUT YOU OWN THE RESULTS.

My services are a unique and proven combination of coaching & consulting.

Traditionally, a professional or business coach is very skilled at asking the right questions at the right time designed to bring out the best in you. Coaches elicit answers and develop your skills. They are accountability experts. Business coaches are generalists; they're not always experts in a specific field.

While a consultant is an industry expert brought in to tell you the best way to solve a specific problem. Consultants rarely transfer their knowledge to you. Unfortunately, they also have a reputation of walking in with radical suggestions and leaving behind a sizable bill with no plan of action to move forward.

By blending the best of both disciplines, you get the benefit of accountability and expert advice. I call this Marketing Mentoring—my specialty. It's a potent blend of coaching, consulting and teaching to grow your business faster than you thought possible.

I BELIEVE THAT TEACHING YOU TO FISH IS MORE
BENEFICIAL THAN GIVING YOU A FISH.

BUT OCCASSONALLY, WE ALL NEED A LITTLE HELP
PICKING THE RIGHT STREAM TO FISH IN.

My mission is to make you a better marketer so that you own the skills and tools needed for long term success and sustained growth. I'm not here to figure out how to sell you a long string of consulting engagements or to be put on a year-long retainer. I'm here to teach you the skills required to grow—and hold you accountable for getting there.

HOW I WORK

Done by phone or in person, One-on-one Marketing Mentoring sessions are roughly one hour in length. In between sessions you will work on assignments to increase your marketing skills. Telephone sessions can be taped on request for your use.

A typical engagement lasts eight to twelve sessions that are spread across four to six months. In these sessions, I'll guide you through the development of your marketing action plan and eliminate any barriers to your success.

If you're looking for help with implementation , I can also help you produce the marketing materials needed to support your efforts. Over the years I've built strategic partnerships with designers and producers that create everything from logos to websites to videos and tradeshow support materials—and they do it for reasonable fees.

I know you need results quick. Typically after the third session, you will start seeing the difference. As your understanding of marketing increases, you will begin to communicate more effectively about your business resulting in more attention and interest from prospective clients.

I have multiple services at multiple price points. My One-on-one Mentoring fees are project-based—not hourly. They are based my contribution to your improvement. I don't have an hourly rate or a day rate, I develop the best plan I can to help you reach the agreed upon objectives. I'll tell you how long I think it will take to get there, but if it takes another month, we'll work another month—at no charge. It's not about the time, it's about the results.

PROVEN FRAMEWORK

After a career in marketing for both Fortune 500 and small business, I've found that there are Seven Principles to attracting more clients to your business. Literally any marketing challenge you have, big or small, is addressed by one or more of these seven principles. I'll work with you to determine which principles need addressing for your unique business and challenges.

Ready? Here are the Seven Principles of Marketing:

1. Marketing Ball - Turning marketing into a game
   If marketing is a game (and it most certainly is), you need to know the rules and the moves to win. You can't even get on base until you know what generates attention and interest in a prospective client. And when you know where all your prospects are on the game board, you'll know what move to make.
   
   
2. Marketing Mindset - A new mindset about marketing
   We'll uncover your old, worn out and counter-productive marketing mindset. Then we'll apply the most powerful process yet discovered to turn that mindset inside out. You'll never think of marketing the same way again. For many, this will be the most powerful principle.
   
   
3. Marketing Syntax - The language of marketing
   At the heart of it, marketing is all about communication. What comes out of your mouth and what you write is what moves a prospect into action. When you learn the simple syntax to the language of marketing, you'll start communicating with impact.
   
   
4. Marketing Messages - Generate attention and interest
   A marketing message isn't a clever tag line or logo, it's a three-part formula that's actually easy to create and implement. You can test its effectiveness immediately and fine tune it until you get a "that's for me!" response every time you speak about your business.
   
   
5. Marketing Currency - Powerful marketing information
   Currency buys things. In marketing, currency buys interest, credibility, trust and engagement. You'll learn how to create your own marketing currency in the form of an Audio Logo, an Executive Summary and every kind of written, printed and internet marketing materials.
   
   
6. Marketing Strategies - The ways you get your message out there
   There are eleven “big bucket” strategies you could employ to get the word out about your services. But you need to know when and how to apply them for the best results. You'll learn the secrets to applying tactics that your prospects are most likely to respond to.
   
   
7. Marketing Action Plans - A focused track to run on
   A plan isn't just a to-do list. It's more like a recipe with several ingredients that need to be combined and cooked to perfection. You'll discover how to apply marketing action plans that ensure a stream of new clients is the final result.

RESULTS

Once you master and implement these seven principles, nothing can stand inbetween you and and the business of your dreams. I teach you proven business growth strategies—and I specialize in low cost or no cost marketing strategies. I help you execute them properly and hold you accountable for reaching your goals.

I am your coach, advisor and sounding board—and the result is that you will get more clients, more consistenly and with less effort.

After working with me, your business will be on the fast track. You will attract a steady stream of profitable clients.
 

Check out MY SERVICES to find the right offering for you.