IS THIS FOR YOU?

If one or more of these statements hit home, reaching your goals is a matter of becoming a better marketer. It's a matter of developing a marketing system that consistently generates new leads for your business without asking you to be someone you're not.

• "Once I get in front of a prospective client, I can turn them into a paying client—I just need more opportunities."
  
  
• "One or two large clients control my business."
  
  
• "I'm missing opportunities because my clients aren't aware of everything I offer."
  
  
• "I'm ready to take my business to the next level but I can't screw it up with a mis-step."
  
  
• "Good work sells itself—but I'd like to grow my business faster than I currently am."
    

TYPES OF PROFESSIONAL FIRMS I WORK WITH:

• Advertising Agency
• Attorney / Legal Services
• Business Coach
• Consultant
• Corporate Trainer / Facilitator
• Design Firm / Creative Services
• Financial Services / Planning
• Independent Professionals
• Insurance Agency
• PR Firm
• Software Developer
• Web Design / Interactive Firm

I only work with professional service firms, not transactional businesses like retail, hospitality and restaurants.

WHY PROFESSIONAL SERVICES?

Marketing toys, cars, food, and iPods is radically different from marketing knowledge, expertise and service. The tried & true rules of the game—like the 5 P's—don't apply to professional service firms.

Most professional services do not have a marketing strategy, much less a consistment method of getting new clients. I can show you the pitfalls of trying to use traditional mass market consumer-based marketing tactics to grow your business. I hope to save you time and money by helping you avoid the mistakes that so many other firms make.
 

WHAT DOES IT TAKE TO SUCCEED?

Buying your services is a leap of faith for your client because what you ultimately sell is invisible and often intangible. By becoming a better marketer, you communicate your value more effectively, making their decision to choose you easier. So what does it take to be a better marketer?

1. You need commitment. You must really want to take your business to new heights. Ideally your business should be more than a living—more like a calling—something that you feel really makes a difference. Marketing is one of the key vehicles that helps take your business where you want it to go.
   
   
2. You need "marketing know-how." That comes from good information and practice. The trouble is that there is so much marketing information out there that it can be overwhelming. What really works to attract clients? What can you do that won't cost a fortune? Are there marketing strategies that are both effective and don't take up a huge amount of time?
   
   
3. You need support. When you are trying to master something that is both new and complex, you don't do it on your own. If you do, it will take you longer, cost you more and result in more failures. By working with a mentor you can speed up your know-how by five, ten, even twenty times. If you work with someone who's been there before to guide you on the path you'll have a lot less trial and error.
   
   

YOU CAN GROW YOUR BUSINESS IF:

1. You are a partner in a professional firm or owner of a business that is based on knowledge & expertise.
   
   
2. You are committed to being a better marketer.
   
   
3. You are willing to invest a certain amount of time, energy and money to marketing.
   
   
4. You are open to trying things outside your current comfort zone.
   
   
5. You are patient and understand that results can take some time.
   
   
6. You can take both direction and decisive action.

If this sounds like you, learn more about HOW I WORK.

FREE REPORT

Want to learn how to get more clients with less effort?

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