WEBSITE BENCHMARK SERVICE

How many of these mistakes are you making with your website today:

Thinking that executives never spend time on the internet or visit websites?

Not capturing visitor contact information for future marketing efforts?

Not accurately reflecting the business image you want to portray?

Talking more about your services & process than your target market's issues & challenges?

Not leveraging the unique benefits of the internet as a marketing medium?

Secretly hoping that current and prospective clients never visit your site?

Surprisingly, only 50% of professional firms have a website today; and for those that do have a website, most websites do not actively contribute to your marketing and business development efforts.

According to RainToday.com, 69% of professional service buyers visit your website before deciding to contact you. Your site must be much more than an online brochure in order to get their attention. Unfortunately, few firms are using the internet or their own website to it's potential.

But look around, you are not alone. You are a specialist in your craft, not a web designer. And believe it or not, most web designers are not great marketers. They may be able to create a pretty picture; but marketing is more about how you communicate than how you look. Is your current website helping or hurting your business? It's doing one or the other right now!

AFTER FIXING YOUR WEBSITE, YOU WILL:

• Generate more and better qualified leads for your business
• Help you keep in touch with current, previous & prospective clients
• Reinforce your desired "brand image"
• Create a passive income stream
• Reflect your status as an expert or "thought leader"
• Allow you to command higher fees and demonstrate credibility
  

A BLUEPRINT FOR IMPROVEMENT

My Website Benchmark service takes a hard look at both the messaging and technical aspects of your website. I analyze how effectively your web site communicates to your target audience, proves that you understand their unique issues/challenges, and how you are uniquely positioned to solve them.

The Website Benchmark deliverable is a multi-page report that details your website's effectiveness as a marketing tool. I evaluate how you communicate your differences, unique value and ability to solve client problems.

The report also covers technical items like Google Page Rank, inbound links, meta tags, blog component, registration forms, and search engine optimization (SEO) criteria. Ultimately, the report is not a technical document; but it does address some the technical barriers that may be holding you back.

After a Website Benchmark, you will have concrete recommendations to improve your web site. Some of the changes you will be able to implement on your own and others may require working with a website administrator or web designer—either way you will be on your way to making your website work harder for you.

Think of it as a blueprint for proven website improvements. You own the blueprint and are responsible for making the changes. If necessary, I am happy to refer you to qualified web professionals to help you implement some of the changes.
  
 
 A RISK-FREE SERVICE

My Marketing Benchmark Service with is backed by my:

30 Day ONEconditional Money Back Guarantee

Each custom Marketing Benchmark report is built as a road map to help you make the changes required to reach your goals.

If you're not satisfied or find nothing of value within 30 days of delivering my report & recommendations; I will refund 100% of your money—on ONE Condition—I simply ask that you suggest ways I can make my services better or more in line with what you wanted or expected.

That's it. No Hassles. No Worries. Risk free.
  

Go back to MY SERVICES to find the right program for you.