Proven Experience in Brand Growth & Demand Generation


Performance-driven marketing executive with a proven record of making brands more relevant to consumers through strategic branding & marketing resulting in higher sales conversion.

Recognized for innovative approaches to listening to key stakeholders; understanding the customer; analyzing the business challenges; generating positive ROI; and inspiring teammates to act.


Sr. Director, Field Marketing

The Marketing Arm

(Jun 2019 – Present)

SALES CONVERSION: Extend the national brand strategy & value proposition for the US Army client down to key markets while leveraging segmentation data to ensure locally relevant messaging & call to actions resulting in the client achieving the recruiting mission in nine of the last 10 years.

LEADERSHIP & ACCOUNTABILITY: Manage local marketing P&L including $40MM working media budget and team of 40+ across six regional offices supporting the US Army recruiting mission.

DIGITAL PERFORMANCE: Led transition to digital-first marketing approach (SEO, display, video, social, content, email, SMS) anchored by face-to-face events.

  • Generated 136,000+ marketing qualified leads & 2MM+ digital engagements YTD
  • Developed integrated marketing plans for 30 unique markets/territories
  • Quarterly ROI/analytics briefings to C-suite executives & stakeholders
  • Oversaw SWOT analysis, quant & qual research, and ongoing campaign optimization

PROFICIENCY: Salesforce, Google Ads, Analytics, Campaign Mgr, Datorama, MS Office

Assoc. Director, Field Marketing

McCann Worldgroup

(Jan 2009 – Jun 2019)

CHANGE MANAGEMENT: Successfully transitioned my role above and 25 full time employees from McCann to The Marketing Arm/DDB after the US Army changed ad agencies.

Expert Blogger

Fast Company

(Jan 2007 – Jan 2012)

THOUGHT LEADERSHIP: Expert Blogger on Marketing, Design and Social Responsibility.

Director of Marketing

EOP Architects

(Jul 2007 – Dec 2008)

STRATEGY: Developed positioning strategy against competitors and repackaged their services for incremental revenue opportunities when the economy impacted construction projects.

BUSINESS DEVELOPMENT: Secured over $70M in new business resulting in EOP being named the “2009 Firm of the Year” by the KY Chapter of American Institute of Architects.

BRANDING: Led a full corporate re-branding effort including new logo, overhaul of all marketing materials, and new website with SEO strategy which resulted in 32% increase in website traffic.

Strategic Planning Manager

Cre8tive Group

(Jan 2006 – Jul 2007)

CREATIVE EXECUTION: Manage the new business sales cycle and create strategic client marketing plans that are successful for the client and profitable for the firm.

  • 20% increase in profitability through increased fees & more efficient project management.
  • Awarded five ADDY awards for creative excellence.

Marketing Communications Manager

Lexmark, Intl.

(Dec 1995 – Dec 2005)

Worked cross-functionally with district sales managers, R&D, operations, and the product managers to create marketing & sales materials that resulted in:

  • 18% higher Workgroup Color Laser printer sales
  • 220% increase in Inkjet printer sales by developing a new retailer training program for top 15 global consumer electronic and office super

PROJECT MANAGEMENT: Responsible for all advertising, event marketing, and sales creative development. Managed $10M+ in creative services contracts and the day-to-day activities of 10-person marketing team (combination of in-house & contract employees).


University of Kentucky / Integrated STRATEGIC Communications
Xavier University / PMP Certification


  • Leadership
  • Brand Development
  • Digital Marketing
  • Google Analytics
  • Google Ads
  • Agile Methodologies
  • Social Media
  • Strategic Communications
  • Multi-channel Marketing
  • KPI Dashboard Development
  • Team Mentoring
  • SEO
  • SEM
  • Public Relations
  • Event Management & Activation
  • Affinity Marketing
  • B2B
  • B2C
  • CPG